Google’s search algorithm is currently the most important ranking factor of any site in the world, but what factors will be the most important by 2022? This guide will help you decide which factors are the most important, and provide advice on how to take advantage of them in your content strategy so that your site is consistently ranking at the top of Google’s search results pages. The guide ahead will prove invaluable as Google’s business model dramatically changes in the coming years. more about it.
What are search engine ranking factors?
A lot can change in a year, month, or even hour in this constantly-changing field. As such, it’s important to keep up with current trends and developments in your field or risk being left behind. The best way to stay on page one of Google is to track its ranking factors. If you want to ensure your site stays at the top of the search page, being up-to-date with these ranking factors is essential. There are a number of things that might not be important right now but become important later on…
Note that while there’s no one agreed-upon set of elements that help sites rank better in search engines, we’ve noticed a number of recurring themes when it comes to search-ranking factors. Here are some common threads we’ve observed from analyzing thousands and thousands of keywords in our platform. You can use these ideas as guidelines to inform your own SEO strategy.
Good content marketing is worth its weight in gold. Backlinks to your site will be an important part of helping you rank well in search results. They are also a good indicator that people like what you have to say, because other people are linking to it. If you’re looking to get ahead of your competition, producing high-quality content and getting backlinks to it should be one of your key goals. When creating new content, ask yourself how it can be made better by providing more value. This doesn’t mean adding fluff—it means improving upon topics with more research or data points.
Content and on-page SEO
There’s a reason that on-page SEO is still around. It works, and it will keep working as long as search engines exist. Quality content with structured meta data and a good website structure are not going anywhere. In fact, they’re getting more important! Content marketing may be all about content writing these days, but those who create truly engaging and valuable content have an advantage over brands who don’t.
As mobile searches continue to overtake desktop queries, ensuring your site is optimized for mobile search is more important than ever. At first, mobile-friendly websites were those that were formatted to display correctly on a mobile device. Now, Google considers how well a page answers users’ questions and whether it provides all desired information. Allowing users to get to information quickly—regardless of whether they’re using a desktop or mobile device—is becoming increasingly important in ranking well in search results.
Authority and Trust (Domain/Page authority)
When it comes to rankings, relevance and authority matter. Google has invested a ton in making search results more relevant—and that means getting smarter about what makes a website authoritative on any given topic. Backlinks from popular websites have always been (and will continue to be) one of SEO’s most important ranking factors, but with more tools at its disposal, it’s clear that Google can tell whether or not a site is an authority in any given industry based on everything from backlinks to social signals.
More than ever, social signals have been proven to directly affect organic rankings. While links are still an important ranking factor, trust signals (such as social media shares) have a greater impact on rankings than ever before. Additionally, Google’s Hummingbird update has made it clear that they want users to find information more easily and quickly—social signals help them do just that. If you’re not using social media in your SEO strategy yet, now is definitely the time to start!